How To Set Up a Pinterest Business Account

Hand holding a phone with pinterest open

Pinterest is quickly becoming a go-to platform for businesses around the world. With over 367 million monthly users, out of which 71% are female, Pinterest helps advertisers reach an engaged audience of 169 million people. Not only that, but keep in mind that 97% of searches on Pinterest are unbranded, which means people are open to discovering new brands and businesses. So it’s pretty clear – a Pinterest Business account is what you need to get.

In this post, we guide you through setting up your own Pinterest Business account so you can start leveraging this platform’s features today!

Creating a New Pinterest Business Account From Scratch

Step 1: Getting Started
  • First, log into your personal Pinterest account. If you don’t have one, we highly recommend making one, then coming back here
  • Click the down arrow in the top-right corner and click “Add a Free Business Account” button,
  • After that, click Get started
Example of Pinterest Business Account Login Page.
Step 2: Set Business Profile

Click the edit icon and add your profile picture. We recommend using your brand logo so it’s instantly recognizable. After that, enter your business name, website link, country/ region, and language. If you don’t have a website, you can select the Not Yet option. 

Example of Pinterest Business Account Setup Page
Step 3: Select Business Type

Here, you’ll see a dropdown menu, which will allow you to select your brand’s area of focus. Once you’ve selected it, click Next

Example of Pinterest Business Profile Setup Option

Step 4: Get Customized Suggestions

Based on your brand type, Pinterest Business will ask you for some more details so they can tailor their recommendations for your account. However, if you want to skip this, select ‘I’m Not Sure,’ and click Next

Example of Pinterest Business Profile Recommendations

Step 5: Confirm Ad Preferences

Here, you can select ‘Yes’ or ‘No’ if you do or don’t want to run ads, otherwise select ‘I’m Not Sure Yet.’ We would recommend selecting ‘I’m Not Sure Yet,’ as Pinterest boasts an over 50% conversion rate, with more than half the users making a purchase after seeing business content on the platform, so keep this option open for your brand. 

Example of Pinterest Ad Profile Page

Step 6: Set Up Profile

You’re almost done! You’ll see this window. You can select any of the three options, or click the X in the top right corner, which will take you to your business profile. Congratulations, you’ve created your Pinterest Business account!

Example of Pinterest Business Profile Welcome Page

You now have a Pinterest Business account! Stay tuned as we discuss the different ways you can use this platform to aid your content marketing and social media marketing efforts. For more help with your Pinterest marketing strategy, reach out to us at hello@estoot.com

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