Imagine you’re getting ready for a job interview. You’ve got your resume, done all your prep, written down some insightful questions that are sure to impress your interviewer. You pack it all up, straighten your pajama top, and head out the door.
Something wrong with this picture?
Think of Instagram grids as getting ready for a job interview. It’s your opportunity to make a good first impression, to convey to your interviewer (or audience) where you come from and what you stand for.
Instagram is a visual-only platform, and people are scrolling through at lightning speeds. It also functions as a pseudo-search engine. Think about it, when you’re looking up a brand, you always check their Instagram feed to see what they’re about. Even if you don’t buy from the brand immediately, an appealing Instagram feed will have you coming back every time.
Types of Grids
Planned Instagram layouts tend to follow an inherent pattern or structure. These are usually created by keeping in mind the brand colours, style guides, and values. While that might sound a little dramatic, it does help customers understand the brand.
Consistent templates create recognizable structures, which can help you plan your posts in advance. This is where a social media designer can really have fun. Below, we’ve listed a few of our favourite Instagram layout patterns to give you a few ideas so you can make your own grid!
It’s in the name. Consider a typical Instagram grid as a 3×3 block, which consists of a total of 9 squares. With this in mind, this pattern focuses on a colour for every 3 posts, lending a visual harmony to the grid. You can use complementary colours that align with your brand’s colours, or do what we did for our client and have fun with pop-y tones, like the one below. It’s your world, go crazy!
This style is a little more suited to lifestyle brands/ bloggers. Here, the grid follows a pattern of a set type of images in a set colour palette to help create an emotion around the grid. In the example below, we designed a consistent grid that starts with a product post, followed by 3 supporting pictures that speak to the brand’s ethos. This, along with a soft and neutral colour palette, helped us lend a soothing emotion to the overall grid.
Line in the Middle
This pattern uses the power of contrast, where it uses simple text-based images in the center row to balance the dramatic images on either side. If you see closely, each row also follows a certain colour pattern, so remember that these patterns can be mixed and matched to create something visually stunning, just like the example below. The simplicity and minimalism of this grid makes it one that’s worth a visit.
Much like a chessboard, this checkerboard-style grid involves two or more types of contrasting posts that are used in repetition. In the example below, it’s clear that the placement of each post was planned out, lending a pleasing symmetry to the grid. This is a good pattern to follow when you want to use text-based posts, but don’t want to overwhelm the grid with too much text. You can even go as simple as black and white, because trust us, it’s a classic!
This style is typically seen from higher-end designers or brands. The broad white borders add a touch of sophistication to the grid, giving you the same browsing experience as actually shopping in-store. You’ll start noticing that the photos are never busy i.e. have a lot going on. They’re usually set against light colour backgrounds, featuring minimalistic photography, so if you’re a luxury brand, we really recommend this style for you.
Don’t be surprised if you start picking up on some of these patterns during your next trip to Instagram. In fact, take a moment to appreciate the creativity that goes into creating something so beautiful and impactful! What are some of your favourite Instagram grids? Let us know below!